Vikram Chauhan

I have watched companies model promotional depth to two decimal places and then decide which market to enter based on a conversation in a hallway. Both decisions were made by serious people. Only one…

I read a piece in HBR recently by Marcus Buckingham called What Companies Can Learn from Their Biggest Fans. His argument is that most companies pour their energy into fixing what’s broken — low…

Over time, a lot of data teams drift into a pattern that’s hard to break out of. They become ticket takers, constantly responding to requests, pulling data for one-off questions, fixing dashboards,…

As more companies invest heavily in data as they grow, the question of how to structure the data and analytics function becomes increasingly important. It is not just about reporting lines or team…